Starbucks Korea Chief Fired Over Controversial Marketing Campaign

The head of Starbucks Korea was dismissed following a controversial marketing campaign that drew backlash for its perceived reference to the 1980 military crackdown on pro-democracy protests. Shinsegae Group, which licenses and manages Starbucks in South Korea, confirmed the firing.

By Arundhati Sarkar, SA News Editor · Seeking Alpha ·

Starbucks Korea Chief Fired Over Controversial Marketing Campaign

Tickers: $SBUX

Topics: controversial marketing campaign executive dismissal Starbucks Korea

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