Wix.com Stock Plummets Nearly 30% After Disappointing Earnings Report
Wix.com's stock fell nearly 30% following a disappointing quarterly earnings report marked by heavy investments in AI and rising marketing costs. The company is integrating its own large language model to reduce reliance on third-party solutions, but the strategy has led to increased infrastructure expenses.
Tickers: $WIX
Topics: AI integration financial performance market reaction