Starbucks Tests AI-Powered Drink Recommendations in ChatGPT Despite Low Consumer Trust
Despite only 39% consumer trust in artificial intelligence for purchases, Starbucks is testing a beta app within ChatGPT to recommend drinks based on user prompts and photos. The feature aims to enhance drink discovery by allowing users to select beverages through feelings or images before ordering via the official platform.
Tickers: $SBUX
Topics: artificial intelligence consumer behavior retail innovation