Microsoft Rebrands 'Xbox' as All-Caps 'XBOX'
Microsoft is rebranding its gaming division by renaming the brand from 'Xbox' to all-caps 'XBOX'. The change follows a fan poll conducted on X (formerly Twitter) and aligns with CEO Asha Sharma's strategy of reviving the Xbox identity. This move comes after recent organizational changes within Microsoft Gaming, which was renamed back to Xbox.
Tickers: $MSFT
Topics: Brand Strategy Gaming Microsoft Xbox