Kraft Heinz Launches Kool-Aid Electrolyte Packets Without Artificial Dyes
As part of its broader strategy to modernize brands and reverse declining sales, Kraft Heinz is launching new sugar-free and dye-free electrolyte packets under the Kool-Aid brand. The product aims to capture a growing market for single-serve hydration solutions while aligning with consumer preferences for healthier options.
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Topics: brand modernization electrolyte packets Kool-Aid Hydration Kraft Heinz