Molson Coors Reintroduces Keystone Ice After Five-Year Hiatus
Molson Coors has relaunched its Keystone Ice brand after discontinuing it in 2021, as part of a strategy to strengthen its value beer portfolio. The move is seen as an effort to address declining sales and reengage consumers with affordable high-ABV options.
Tickers: $TAP
Topics: beverages brand_relaunch consumer_products