Uber Expands Services with Hotel Booking Feature to Drive Super App Vision
Uber has introduced a hotel booking feature through its partnership with Expedia Group, allowing U.S. users to book from over 700,000 properties within the Uber app. The move is part of Uber's broader strategy to evolve into a 'super app' by integrating multiple services under one platform and increasing engagement among its monthly active user base.
Topics: Expedia partnership hotel bookings subscription model super app strategy Uber