Netflix Raises Standard Plan Price to $20 as Streaming Shifts Toward Ad-Supported Revenue Models
Netflix increased its standard ad-free plan price to around $20 per month, signaling a shift in streaming economics where viewer engagement and advertising revenue are becoming more valuable than subscription fees alone. The move reflects the industry's growing reliance on combining subscriptions with targeted ads.
Tickers: $NFLX
Topics: advertising revenue streaming economics subscription pricing