Bank of America Revises Harley-Davidson Stock Price Target Following New Strategy Announcement
Harley-Davidson announced a new strategy called 'Back to the Bricks' aimed at attracting younger buyers with lower-priced motorcycles. Bank of America maintains a 'Buy' rating on the stock, citing brand momentum and the new management strategy. The plan includes five pillars focused on growth, profitability, and dealer success.
Topics: growth Harley-Davidson market positioning new CEO strategy