McDonald's Expands in China Amid Retreat of Other International Brands
McDonald's is expanding its presence in China, planning to open 10,000 locations by 2028, while other international brands like Starbucks and Nike are scaling back. The company is leveraging nostalgia and value to attract consumers, with same-store sales in China rising 3.4% in Q1.
Topics: China expansion consumer behavior fast food international business McDonald's