Bumble to Replace Swipe Feature in App Overhaul
Bumble CEO Whitney Wolfe Herd announced the company will eliminate the swipe feature, a hallmark of dating apps, as part of a major redesign. The change comes after a decline in paid users, with a 21% drop in Q1 to 3.2 million. The overhaul is intended to improve user engagement and ecosystem health, though the market impact remains uncertain.
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Topics: AI Bumble dating apps revenue decline swipe feature user engagement