Yatsen Group Invests $100 Million in R&D to Strengthen Market Position
Yatsen Group, a leading Chinese cosmetics company, has invested approximately $100 million in R&D since 2020, contributing to the growing dominance of domestic brands in China's beauty market. Chinese beauty brands now hold nearly 60% of the market, up from 43% in 2015, as consumers increasingly prioritize innovation and scientific credibility over price.
Topics: beauty industry consumer behavior innovation market share R&D investment