Social Media Influences Consumer Behavior in India's Fast-Growing Market
Social media is reshaping consumer behavior in India, particularly in the packaged food and beverage sector, as viral content raises awareness about food safety and health. PepsiCo is adapting by increasing its low- and no-sugar beverage offerings in India from over 50% to a target of 90%.
Tickers: $PEP
Topics: consumer behavior food safety market trends product reformulation social media influence