Snap Announces Termination of $400M Partnership with Perplexity
Snap has ended its $400 million partnership with Perplexity, which was intended to integrate Perplexity's AI search engine into Snapchat. The deal, originally announced in November 2023, is now terminated amicably, and Snap's sales guidance no longer includes revenue from the partnership. The termination may impact Snap's AI integration strategy and future revenue projections.
Tickers: $SNAP
Topics: AI integration Earnings report Partnership Perplexity Snap