Perplexity to Power AI Search in Snapchat

Perplexity has agreed to a $400 million deal with Snap to integrate its AI 'answer engine' into Snapchat starting in early 2026. The partnership aims to enhance conversational AI search capabilities while allowing users to continue using Snap's My AI chatbot. The integration will also use user messages for personalization.

By Emma Roth · The Verge ·

Perplexity to Power AI Search in Snapchat

Tickers: $SNAP

Topics: AI Perplexity Search Engine Snapchat Tech Partnership

Read the full article at The Verge

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