Apple's R&D Spending Reaches 10.3% of Revenue Amid AI Expansion

Apple increased its R&D spending to 10.3% of revenue in the March quarter, a significant jump from previous periods, as the company intensifies its focus on artificial intelligence. This move signals Apple's growing alignment with other major tech firms in AI investment, despite a distinct approach to capital expenditures.

By MacKenzie Sigalos,Jennifer Elias · CNBC ·

Apple's R&D Spending Reaches 10.3% of Revenue Amid AI Expansion

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Topics: AI Apple R&D Tech spending Tim Cook

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