Puma CEO Comments on Strong Start to 2026 Amid Turnaround Progress
Puma's CEO Arthur Hoeld reported a 'very solid start' for the company in Q1 2026, despite sales declining by 1 percent year-over-year. The results exceeded market expectations and led to a nearly 3% rise in PUM.DE shares.
Topics: brand strategy inventory management q1 results sports apparel turnaround progress