PulteGroup Increases Housing Market Incentives to 10.9%
Homebuilder PulteGroup has increased its housing market incentives to 10.9%, equivalent to $54,500 on a $500K home sale in Q1 2026. This marks an increase from previous quarters and reflects the company's strategy to maintain sales pace amid declining demand.
Tickers: $PHM
Topics: housing market incentives profit margins PulteGroup real estate trends