Airbnb Co-Founder Appoints Peter Arnell as First U.S. Chief Brand Architect
Joe Gebbia, co-founder of Airbnb, has appointed Peter Arnell as the first U.S. Chief Brand Architect for the Trump initiative, the U.S. National Design Studio. The goal is to improve the usability and consistency of the U.S. government's online platforms. Arnell brings extensive experience in branding and marketing from companies like Samsung, Unilever, and Pepsi.
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Topics: branding design innovation executive appointments government digital transformation