The Wine Group Acquires Non-Alcoholic Cocktail Brand Phony Negroni
The Wine Group has acquired the non-alcoholic cocktail brand Phony Negroni from St. Agrestis. The deal, which includes the Amaro Falso product, aims to expand The Wine Group's portfolio and target younger consumers. Financial terms of the acquisition were not disclosed.
Topics: acquisition brand expansion corporate strategy non-alcoholic beverages