GWM Highlights Global Product Lineup at Auto China 2026, Focusing on Safety and Brand Trust
GWM showcased its global product lineup at Auto China 2026, emphasizing safety, reliability, and brand trust over AI and price competition. The company's international president, Parker Shi, stressed the importance of long-term brand integrity and localisation, while distancing GWM from China's price war. The event featured new models like the WEY V9X and off-road hybrids.
Topics: Auto China 2026 automotive industry brand strategy localisation product launch