BT Invests in Brand Revival Campaign to Boost Growth
BT is launching a major advertising campaign and relaunching the BT Mobile brand in an effort to revive its image and support its growth ambitions. The initiative is part of CEO Allison Kirkby's strategy to restore the company's prominence after years of poor customer service and declining appeal to younger consumers. The campaign will be unveiled at an event at Wembley Stadium.
Tickers: $BT.A
Topics: brand revival CEO initiatives corporate strategy marketing campaign telecom industry