adidas Reports Strong Q1 Earnings with Increased Sales and Operating Profit
adidas reported a strong Q1 with 14% currency-neutral sales growth and EUR 705 million operating profit, driven by direct-to-consumer expansion and e-commerce growth. Gross margin declined slightly due to foreign exchange and U.S. tariffs, but the company plans to increase marketing for the World Cup and return significant cash to shareholders.
Topics: Buyback Dividend E-commerce Inventory Management Operating Profit Q1 Earnings Sales Growth Tariffs World Cup