Adidas Reports Q1 Revenue Growth Amid Discount Challenges
Adidas reported a 7% revenue increase in Q1 2026, reaching 6.6 billion euros, driven by growth in Europe, Greater China, and DTC channels. The company is adapting to a discount-heavy market by prioritizing direct-to-consumer sales for new products to protect their value. Nike's ongoing discounting strategy is influencing Adidas's approach.
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Topics: Adidas discounts DTC strategy Nike retail environment revenue growth