US State Health Marketplaces Shared Citizenship and Race Data with Ad Tech Companies
A Bloomberg investigation revealed that nearly all 20 U.S. state-run health insurance marketplaces shared residents' application data, including citizenship status and race, with ad tech giants like Google, Meta, and TikTok. This has raised concerns about privacy and data misuse, with some states pausing or removing trackers after the findings. The issue highlights ongoing challenges with digital tracking tools and their potential to expose sensitive health information.
Topics: ad tech data privacy government data sharing healthcare data pixel trackers