Ahold Delhaize USA partners with SmartCommerce to expand Click2Cart
Ahold Delhaize USA has partnered with SmartCommerce to deploy Click2Cart technology across five of its grocery chains in the US, allowing customers to add products to their online baskets directly from digital advertising and social media. The integration aims to streamline the customer journey from product discovery to purchase and enhance e-commerce sales. The collaboration is expected to improve digital engagement and fulfillment across the company's brands.
Topics: digital marketing e-commerce omnichannel retail technology partnership