Chipotle Tests Happy Hour Tacos to Address Consumer Pricing Concerns
Chipotle is testing a happy hour taco promotion priced between $2 and $5 to address consumer concerns about pricing and improve sales. The company reported a 7.4% revenue increase in Q1 2026, driven by new restaurant openings and modest same-store sales growth. CEO Scott Boatwright emphasized the test as a way to gauge pricing power and customer value perception.
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Topics: Chipotle consumer engagement happy hour tacos pricing strategy same-store sales