Philip Morris International Expands Ducati Partnership to Promote ZYN Nicotine Pouches
Philip Morris International (PM) has expanded its long-standing partnership with Ducati Corse to feature its ZYN nicotine pouch brand on MotoGP liveries. The collaboration aims to align ZYN's innovation and design with Ducati's performance focus, targeting adult consumers in a high-profile sporting context. The partnership, which began in 2003, now reflects Philip Morris's shift toward smoke-free alternatives.
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Topics: brand partnerships Ducati MotoGP nicotine pouches Philip Morris International ZYN brand