Birdy Grey Appoints Anthony Potgieter as Chief Growth Officer
Birdy Grey, a direct-to-consumer bridal brand, has appointed Anthony Potgieter as its first chief growth officer. Potgieter previously scaled Wyze’s DTC business to $200 million in two years and brings experience from Stanley 1913 and Evolve. The move is part of Birdy Grey’s strategy to grow its business following its $100 million revenue in 2024.
Topics: DTC brand growth executive hiring leadership change retail industry