Nike Announces Job Cuts Amid Struggles in Sports Retail Market

Nike is cutting approximately 1,400 jobs globally, with a significant portion affecting its Missouri manufacturing facility. The move comes as legacy sports brands face increasing competition from newer players and shifting consumer behavior. The layoffs are part of broader workforce reductions and reflect challenges in maintaining growth in the sports apparel market.

By Aparajita Chatterjee Wed, April 29, 2026 at 7:33 PM GMT+3 5 min read · Yahoo Finance ·

Nike Announces Job Cuts Amid Struggles in Sports Retail Market

Tickers: $LULU $NKE

Topics: Layoffs Manufacturing Nike Sports Retail Workforce Reduction

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