Senna Brands Reports Eightfold Revenue Growth and Expands Internationally
Senna Brands, the company managing Ayrton Senna's global brand, has reported an eightfold increase in revenue over six years and is expanding internationally. The company is shifting its business model beyond traditional licensing to include brand partnerships, experiential ventures, and owned assets. It operates in over 70 countries and has diversified into real estate and hospitality.
Topics: brand expansion experiential ventures international growth licensing real estate