Saudi Arabia's PIF to Cease Funding of LIV Golf After 2026 Season
Saudi Arabia's Public Investment Fund (PIF) will stop funding LIV Golf after the 2026 season, leaving the league without its primary financial backer. A committee of independent directors will assess strategic alternatives for the league. LIV Golf has faced financial challenges, including a $600 million loss in 2024 and lagging TV ratings compared to the PGA Tour.
Topics: funding golf league LIV Golf Saudi PIF strategic alternatives