Google and Meta leverage AI to transform online ad targeting

Google and Meta are utilizing AI to revolutionize online advertising by shifting from traditional demographic targeting to more dynamic, AI-driven customer recommendations. This shift is seen as a significant business breakthrough, enhancing ad effectiveness and potentially altering the digital advertising landscape.

By Nilay Patel · The Verge ·

Google and Meta leverage AI to transform online ad targeting

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Topics: Advertising AI Digital Marketing Google Meta

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