Roku's Howdy Streaming Service Hits 1 Million Subscribers
Roku's Howdy streaming service has reached 1 million subscribers, according to research firm Antenna. Launched in August 2025, Howdy offers ad-free content at $2.99 per month and has shown strong initial growth and retention rates. The service is positioned as a budget-friendly complement to other streaming platforms.
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Topics: content partnerships Howdy Roku streaming services subscriber growth