Sazerac Invests in 818 Tequila
Sazerac has invested in 818 Tequila, a US-based brand founded by Kendall Jenner, becoming its exclusive sales and distribution partner in the US. The deal aims to drive growth in key Tequila markets, despite slowing sales growth in the category. Sazerac's CMO highlighted the brand's cultural relevance and commercial momentum.
Topics: alcohol industry brand partnerships investments spirits market tequila