New Report Highlights Marketing ROI Challenges in Banking
A new report by Fintel Connect and Cornerstone Advisors reveals that financial institutions struggle to measure the ROI of their marketing efforts. The study, based on 126 senior executives from U.S. banks and credit unions, shows that 60% believe their CRM systems hinder ROI measurement, and many cannot accurately attribute marketing results to business outcomes.
Topics: affiliate_marketing financial_institutions marketing_roi performance_marketing