Chipotle Appoints Fernando Machado as Chief Brand Officer
Chipotle Mexican Grill has appointed Fernando Machado as its new chief brand officer, effective June 1, 2026. Machado brings extensive experience in marketing and brand management from companies such as Restaurant Brands International and Activision Blizzard. His appointment is expected to support Chipotle's global marketing strategy and brand positioning as it aims to expand to 7,000 restaurants.
Topics: brand leadership Chipotle executive hiring restaurant industry