Procter & Gamble's CFO Discusses Earning Pricing Power Through Innovation
Procter & Gamble's CFO, Andre Schulten, stated that pricing power must now be earned through innovation and consumer value rather than assumed. The company is shifting focus from broad price increases to product improvements, such as a major formula upgrade for Tide, to maintain margins without alienating consumers. This strategy reflects growing consumer price sensitivity and competition.
Tickers: $PG
Topics: Consumer Goods Corporate Strategy Earnings Call Innovation Pricing Power