Match Group invests $100 million in Sniffies, a gay men's cruising app
Match Group has invested $100 million in Sniffies, a dating app for gay men that functions as a cruising and hookup service. Sniffies has 3 million monthly active users and will remain independent. Match Group has faced challenges with user growth in recent quarters.
Tickers: $MTCH
Topics: Apps dating apps Hinge Match Group Sniffies Tinder