Cornerstone Advisors Report Highlights Challenges U.S. Banks Face in Demonstrating Marketing ROI
Cornerstone Advisors' research reveals that U.S. banks and credit unions struggle to demonstrate the return on investment (ROI) of their marketing efforts. The report highlights a gap between where marketing budgets are allocated and where the highest ROI is perceived, with email marketing seen as most effective despite lower spending. The findings suggest that financial institutions lack the systems and attribution models needed to effectively measure marketing outcomes.
Topics: banking Cornerstone Advisors financial institutions marketing ROI research report