AT&T Aims to Reduce Customer Churn with New Offers
AT&T is implementing new offers to combat rising customer churn in its wireless business, which has increased to 0.89% for postpaid and 2.62% for prepaid plans in Q1 2026. The company faces competition from cheaper alternatives like MVNOs, cable companies, and satellite services, with a survey indicating 42% of customers experienced bill increases and 58% are considering switching carriers.
Topics: AT&T strategy CEO statements customer churn market competition wireless service