Omnicom Group Expands Global Partnership with Adobe to Develop AI Marketing Solution
Omnicom Group (OMC) has expanded its global partnership with Adobe to co-develop an enterprise-grade AI Agentic Operating Model solution. The collaboration aims to integrate Adobe's marketing and creative technology stack with Omnicom's proprietary platform, Omni, to address market challenges in AI marketing solutions. The initiative is expected to enhance enterprise-scale predictive growth through seamless data exchanges.
Topics: Adobe Partnership AI Agentic Operating Model Enterprise Solutions Marketing Technology