Amazon Expands Podcast Monetization Strategy with New Commerce Integration
Amazon has restructured its podcasting division, moving audio-only podcasts under Audible and creating a new Creator Services department to integrate commerce with content. The company is developing a multi-platform monetization strategy around popular podcasts like 'New Heights' by the Kelce brothers, including merchandise sales and product recommendations. This shift reflects Amazon's broader push to blend media and e-commerce.
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Topics: Amazon Commerce Media & Entertainment Monetization Strategy Podcasting