McDonald's Launches 'Stranger Things' Happy Meal in Partnership with Netflix
McDonald's has launched a new 'Stranger Things' themed Happy Meal in collaboration with Netflix, aiming to drive foot traffic and digital engagement. The promotion includes collectible toys, an activity book, and a QR code for a digital game. The move comes as the fast-food sector faces challenges like rising food costs and cautious consumer spending.
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Topics: branding collaboration fast food marketing product launch