Global Popularity of Filipino Purple Ube Drives Demand Amid Supply Concerns
The global popularity of purple ube, a Filipino root vegetable, is increasing due to its vibrant color and sweet taste, especially on social media. However, supply is tightening as production declines due to climate change, leading to rising prices. Filipino restaurant Kasa and Kin in London has capitalized on this trend with ube-based menu items.
Topics: climate change food trends restaurant industry social media influence ube