Puma Appoints New Leaders for Wholesale and Sportstyle Businesses
Puma has appointed Bertrand Blanc as its new vice president of global wholesale and Laurent Fricker as the new vice president of the sportstyle business unit, as part of its ongoing turnaround strategy. The appointments aim to strengthen the company's commercial and brand leadership, with Blanc joining from Wilson Sporting Goods and Fricker from Adidas and Reebok.
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Topics: executive appointments leadership changes sportstyle business wholesale strategy