JetBlue Faces Lawsuit Over Alleged Use of Customer Data to Adjust Air Fares
JetBlue is facing a proposed class-action lawsuit alleging that the airline uses customer personal data to dynamically set ticket prices, a practice known as 'surveillance pricing.' The lawsuit claims JetBlue conceals its use of 'trackers' and shares data with third parties to adjust fares. JetBlue has denied using personal data or AI for pricing decisions.
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Topics: airline pricing practices class action lawsuit data privacy surveillance pricing