Microsoft Renames Gaming Division to Xbox and Unveils New Logo

Microsoft has rebranded its gaming division from Microsoft Gaming to Xbox and introduced a new logo with a more modern, glassy design. The change was announced ahead of Xbox CEO Asha Sharma's all-hands meeting and is part of a broader rebranding effort, including internal materials related to Project Helix.

By Tom Warren · The Verge · April 23, 2026, 22:05 UTC

Microsoft Renames Gaming Division to Xbox and Unveils New Logo

Tickers: $MSFT

Topics: Gaming Division Microsoft Rebranding Xbox

Read the full article at The Verge

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