Microsoft Reverts to Xbox Brand for Gaming Division, Scraps Microsoft Gaming
Microsoft has decided to revert to using the Xbox brand for its gaming division, scrapping the Microsoft Gaming name. This move is part of Xbox CEO Asha Sharma's strategy to refocus on Xbox's identity and correct past strategic decisions. The change comes after a series of internal discussions and decisions, including a price cut for Xbox Game Pass.
Tickers: $MSFT
Topics: corporate strategy Microsoft Microsoft Gaming rebranding Xbox