Babybel owner emerges as US healthy snacks powerhouse
Bel Group, the owner of Babybel, is positioning itself as a major player in the US healthy snacks market. Under new CEO Peter McGuinness, the company aims to accelerate growth by promoting its existing brands like GoGo squeeZ and The Laughing Cow, which align with consumer demand for healthier snacking options. The company has strong financials and is seeing low double-digit sales growth.
Topics: brand growth CEO change consumer trends healthy snacks snack industry